Salto exists of two local TV channels serving the greater Amsterdam area. They allow television makers from all standards, ages and cultures to broadcast on their program to anyone willing to watch. This results in an interesting variety of TV shows with not the most, but the most loyal viewers.
Calango took elements of the existing identity and translated it into a new design. A decent amount of math, known as the golden ratio, was aplied to the pantagon shaped logo to create a kaleidoscopic framework for moving images. These moving images can change with every season, keeping it fresh and up to date at all times.
If you are a mathlete, be sure to check out the math behind this identity at the bottom of the page.
Concept, design & animation: Calango
Camera: Leon van den Broek