TRATEEL
Arabic typeface, inspired by the Kufic font.
LOGO
The designed Arabic font was then used as a house font (display font).
It was then used in the design of an Arabic typographic logo, then used the logo across all corporate collateral.
Madain Saleh Guidelines
Highlighting the conceptual development and design of an Arabic display font, used in the design of the new logo type for Madain Saleh.