CLIENT
Coco Water Taxi Co.
Coco Water Taxi is a scheduled water taxi service. It makes getting around Playa del Coco, surrounding resorts and destination spots fast, fun and affordable. Coco Water Taxi is committed to operating in a low impact, environmentally sustainable manner. The service dramatically reduces travel time, excessive taxi and shuttle fee's. It offers residents and visitors a new way to move quickly and easily around the area.
Essence: reliable and affordable.
Personality: fast and fun.
Essence: reliable and affordable.
Personality: fast and fun.
DEVELOPMENT SYMBOL
The symbol was inspired by the company name (Coco) and concentric circles. In geometry, two or more objects are said concentric when they share the same axis or center. In the application, concentric circles can be found in ripple and target (used in target archery). Here, ripple represents water and target represents customer-focused.
DEVELOPMENT COCO
DEVELOPMENT WATER TAXI
COLORS
Yellow is an attention getter, it is the first color that human eye notices. Furthermore, yellow also reflects optimism, cheerfulness and fun. In the color palette, yellow is used along with black.
LOGO HORIZONTAL & VERTICAL
