Mohegan Sun is a unique, one-of-a-kind experience. But how do you explain something that’s indescribable?
One way is to describe all the things it is not. Another is to paint a picture by listing its individual parts. But both of these routes fall short in portraying the complete Mohegan Sun Experience.
It isn’t just a casino. It isn’t just restaurants or a spa or a golf course. There’s actually no term for it because it’s in a category all of its own. Describing the pieces of Mohegan Sun wouldn’t do it justice. It’s the totality, the unique combination of those things and the feelings they inspire.
We didn’t want to tell people how to feel about Mohegan Sun, we needed to make them feel it. We couldn’t simply tell them it’s a one of a kind place - through TV, print, OOH, digital, and social assets, they should feel that it is.
One way is to describe all the things it is not. Another is to paint a picture by listing its individual parts. But both of these routes fall short in portraying the complete Mohegan Sun Experience.
It isn’t just a casino. It isn’t just restaurants or a spa or a golf course. There’s actually no term for it because it’s in a category all of its own. Describing the pieces of Mohegan Sun wouldn’t do it justice. It’s the totality, the unique combination of those things and the feelings they inspire.
We didn’t want to tell people how to feel about Mohegan Sun, we needed to make them feel it. We couldn’t simply tell them it’s a one of a kind place - through TV, print, OOH, digital, and social assets, they should feel that it is.
above: brand billboards
above: brand print and on-property signage
above: entertainment billboard
above: flash digital banner layouts
above: rich media digital unit layout
