THE CREATIVE PACK | Designer: Yunjae Chung | Category: Packaging
The Bakery range was redesigned to better convey the handmade natural quality of the product. Adhering to new F&E brand strategy, the old F&E logo was replaced with the clapple (clock + apple logo). A one-of-a-kind hand lettered pattern was created to call out product attributes such as ‘traditional recipe, baked fresh daily, just like homemade, locally made in CA’. The range quickly grew from 8 SKUs to 15 SKUs in less than 1 year.
