You may recognize this little charger from the Progressive commercial! Keep your device off the counter and away from spills and off the floor and away from being a trip hazard. Take a phone call and keep charging. SocketDock was developed after the WallDock. While the WallDock was good at what it did, with the introduction of the iPhone, we realized charging behavior had changed. Instead of leaving your device to charge locked to a dock, users liked to always have access to their phones. So we went back to the cord because it gives you freedom, and created a new kind of cradle that's there when you need it and hidden when you don't!