“Why Young Guns? We intend to make noise, making a dent in the world of art design. But unlike the term when referring to Young, we are not talking about age, but those who have young and creative spirit. When we talk about Guns, we do not think in violence but that each element will be a weapon in order to rise a transgressive spirit to break the conventions, to draw attention and put the world focus on us while we protect the craftsman.”

The brand represents the opening of the new horizons to the world of Art Design, while protecting the regional traditional techniques. I needed to represent that opening of knowledge of creativity while representing the brand intention of “fighting this war” of creativity. A symbol of a key was the solution to open new doors, new challenges with elements that represent both guerrilla, creativity and tradition. 

The intention of a 3D logo was to give a possibility to connect the brand with their best clients, giving them the key to Young Guns, making it a small and private group that only the chosen ones could have the chance to be in. It was a great challenge making it come to life in golden metal. Not as shinning as the render but still great and with great weight. It all started at a Portuguese 3d printer company that didn’t get it like I wanted so I went to the i.materialise.com website and got it with a really good precision. After that the scavenge was to find a great metal supplier that could do this in silicon injected molding.