• Add to Collection
  • About


    Work done for Justin Boots
I always walk a mile in every customers shoes. Well this time I did it in cowboy boots and loved it.

I was hired as the UX Strategist to rethink how Justin's 5 brands sell online. At the time, Justin did not sell direct. Rather, they directed the customer to a reseller which they have done for over 135 years so this was a very delicate transition which needed to respect the resellers while selling directly online.

Below are some of the deliverables.

Web sites:

Below are some of the key screens to give you a sense of the work. The sites are still being developed by Justin's In-house team.

Product Detail States
Check Out Flow