Erin Nelson's profile

MAX FACTOR UK

Erin Nelson
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MAX FACTOR UK
Strategic Work, 2009
MAX FACTOR UK underwent a massive brand & visual identity shift in 2009. I was a core member of the group that re-branded MF and the designer behind the use of the "X" icon used across all packaging and media outlets. 

The overall equity of the new MAX FACTOR is make-up artistry for today's fashion and glamour. MAX FACTOR is the consumer's beauty accomplice; in-the-know, adventurous & hip. The goal of the re-brand was to inspire consumers to create today's sophisticated, fashionable looks. Packing needed a professional quality. 

Packaging Icon cosmetics Max Factor UK make-up make-up artist package graphics PROCTER & GAMBLE
Preliminary work on MF packaging. 
Packaging Icon cosmetics Max Factor UK make-up make-up artist package graphics PROCTER & GAMBLE
Before & After: Max Factor Bronzing Powder
Packaging Icon cosmetics Max Factor UK make-up make-up artist package graphics PROCTER & GAMBLE
Packaging Icon cosmetics Max Factor UK make-up make-up artist package graphics PROCTER & GAMBLE
Preliminary work on MF LIPS packaging. 
Packaging Icon cosmetics Max Factor UK make-up make-up artist package graphics PROCTER & GAMBLE
Packaging Icon cosmetics Max Factor UK make-up make-up artist package graphics PROCTER & GAMBLE
Preliminary graphics work on MF FACE packaging.
Packaging Icon cosmetics Max Factor UK make-up make-up artist package graphics PROCTER & GAMBLE
Packaging Icon cosmetics Max Factor UK make-up make-up artist package graphics PROCTER & GAMBLE
Packaging Icon cosmetics Max Factor UK make-up make-up artist package graphics PROCTER & GAMBLE
Packaging Icon cosmetics Max Factor UK make-up make-up artist package graphics PROCTER & GAMBLE
Packaging Icon cosmetics Max Factor UK make-up make-up artist package graphics PROCTER & GAMBLE
MAX FACTOR UK
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Erin Nelson's profile

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Erin Nelson's profile
Minneapolis, MN, USA

MAX FACTOR UK

Max Factor UK's re-branding project & packages.

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Creative Fields

Attribution, No DerivativesAttribution, No Derivatives