Albert Rosenbrand's profile

Johnnie Walker - Pit Black Lounge


Johnnie Walker, the award-winning world’s number one Scotch whisky, and global sponsor of the Vodafone McLaren Mercedes played host for the privileged and sophisticated few in Jakarta. As the Formula One Grand Prix revisited the South East Asia countries in 2010, the mega sophisticated Johnnie Walker Pit Black Lounge series showcased its lineup of signature cocktails for the by-invitation only socialites at the Plaza Senayan X2 Lounge.

Already the significant other to the Johnnie Walker events in Malaysia and Singapore, this Pit Black Lounge sparkled its trademark quality to enable the exclusive guests to experience the F1 Grand Prix in a stylish and super-chic club lounge atmosphere. For like-minded connoisseurs thirsty for that in-depth Scotch experience, their time in the lounge was catered by the exquisite Johnnie Walker cocktails served.

Formula One is one of the most exclusive and glamorous sports in the world and is truly a global spectacle, with excitement and energy that exuberates beyond the race itself. The Johnnie Walker Pit Black Lounge series provided a real window into this exclusive world.

Jakarta took pleasure in hosting this prestigious occasion. Inspired by the Black Label, the charm of the night, designed with sophistication, and delivered in Black, the Johnnie Walker Pit Black Lounge gave Johnnie Walker aficionados the exclusive opportunity to step inside the glamorous world of Formula One.

In the premium spirit of Johnnie Walker, the Pit Black Lounge was attended by the appealing “who’s who” of Jakarta A-listers and socialites.
Johnnie Walker - Pit Black Lounge
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Johnnie Walker - Pit Black Lounge

First Johnnie Walker event in Indonesia

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