I am a fan of Hootsuite and what they are creating. I do not work for them, but I am a long time user of their products. I began using Hootsuite when it was first launched as an Adobe Air application, using it to manage my various Twitter personas. Back then, I had a few different accounts: one under my name, one for my music blog, and one for my music producing alias.
This past fall, I was priveleged to be able to attend the Adobe Max conference in LA. Because I wanted to engage other designers, I decided to dust off my social media profiles. I had only been using the default Twitter app as I mostly only post under my own name, but I wanted to give the Hootsuite iOS app a shot to see how it handled multiple profiles.
When I loaded up the app, I was surprised to see that accounts were all siloed, with one screen acting as a landing page to each account's functions, each siloed themselves. This approach makes the user deal with each account and each function separately which killed the flow for me. I wondered if there might be a better way to organize the app for a user with needs like mine.
When I launch the Hootsuite app, I am not looking to do the nitty-gritty analysis and granular examination of my accounts: I'm on an iPhone with a small screen (even if I'm using a 6+). If I want to do that sort of work, I'll use my laptop or iPad. What I want to see is a quick overview of stuff that I need to engage with right now. Then I want to be able to respond quickly and be on my way.
I have come up with two main ideas to serve this need: (1) a unified feed that combines all accounts at once, and (2) an app-wide focus on clearing actionable items (I use the Hoot as an anchor for this concept). I have not taken into account the technical considerations that may prevent this approach, I have merely tried to design the experience to best serve a user like me without any constraints. While I have used some of the design language in the current app, I have also injected some new elements.
However, this design study is less about the visual design (of which it is very basic) and more about the flow of information that would serve a user like me well. That is not to say that there are necessarily many users like me out there and I don't have access to the metrics and user interviews either way.
Lastly, this design study is a work in progress and I will be updating it constantly since I can never leave well enough alone. I am in no way affiliated with Hootsuite as a company. I do not mean offence to their design team, unlike the many angry Twitter users they feature in their fun hate tweets video, but I did want to explore what might make the app more useful for my admittedly narrow needs.
I hope you also find what I'm proposing useful and I'd be interested to hear your take. I appreciate you taking the time to look at this project. - Sean
Storyboard & Sketches
Thank you for reading!