Do you know where you're going to - NYS Dept/Education
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    About

    Concept ad
    Published:
Advertising for NYS Department of Education

Concept:

Using images with a popular lyric that evoke the sense of search for direction, hope and inspiration to send a message that motivates.

A three minute music video clip that could be used in its entirety for presentation and in segments for TV commercials and viral communications.

Voice:
Esther Kong