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Interview with Albert Shum: Windows 10

Albert Shum is one of the key thinkers behind new Windows Phone 10
upgrade. He explains the design approach and details the benefits of the WP
update. 

The Windows Phone 8.1 update made a vital leap in the Windows Phone OS
and paved the way for the most current WP OS today, Windows 10. Shum
explained that: “new, injected key functionality, useful features such as the
drop-down notification menu; the digital assistant, Cortana, and enhanced
customisation options are now even more intuitive than ever before.”
With the rise of the ‘Internet of Things’, Shum revealed that, “Windows 10 will
run on all types of devices, from the smallest IoT device to enterprise data
centers worldwide. Some of these devices have 4-inch screens, and some will
have 80-inch screens. And some don’t have any screen at all. In addition,
apps will be sold from a single store.”

He further explained: “The Screen menu combines the familiarity of Windows
7 with the modern interface of Windows 8, which give a clearer split menu: on
the left, apps are displayed in the familiar Windows 7 style, while on the right
are more colorful “live tiles” that open the modern, Windows 8-style apps. In
keeping with the visual adaptability of Windows 8.1, the start menu is
customizable, so you can resize the tiles and move them around, making the
start menu tall and thin or long and flat.
Reintroducing the Start Menu is perhaps the most important thing that will
make the desktop experience familiar to business users, and will help reduce
resistance to its installation.

With Windows 8, it filled the whole screen and there weren’t many options to
resize it. With Windows 10, the familiar “windows” metaphor is back; you’ll be
able to resize the new-style apps and drag them around the screen like an old
Win32 app. Conversely, if you’re using an older Win32-style app, it will be
able to ‘snap into place’ and fill all the available screen space just like the
modern apps.”
The update has been designed with its users in mind. Shum explains: “We
have listened to you and modified the design according to feedback. Some
users have been confused by the Windows 8 interface and can’t figure out
what’s open on their screen or how to get back to an app. Windows 10 has a
feature that lets you zoom out and see everything that’s open on a PC, then
select any app to enter it. You can also have multiple desktop configurations
open and switch between them. So if you have two apps on the screen for a
particular task, sized just how you want them, and then you change to some
other apps, you’ll be able to get back to those first apps easily without having
to resize them again. You can navigate through several of these desktop
displays at the bottom of the screen.”
Interview with Albert Shum: Windows 10
Published:

Interview with Albert Shum: Windows 10

Copywriting for Microsoft Mobile, 2014.

Published:

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