Challenge: change the recycling habits on adults in the short and long-term.

Strategy: identify behavioural barriers/excuses, provide pratical solutions and get the younger generation - the "experts" on the subject - to talk about the theme.

 

Director criativo: Leandro Alvarez
Redactor: Leandro Alvarez / Patrícia Couveiro / João Castanho
Directora de arte: Gezo Marques / na Neves

Strategy: Sérgio Santos, Filipa Soares
Client service director: Cláudia Domingues
Account executive: Andreia Lopes
Produtor: António Serrano
Production house: Show Off