Soft Clock Concept
  • Add to Collection
An ordinary wall clock always hasten us. It hurries us for walk with dog, reminds that it is time for work, for dinner, for watching serial or going asleep. Soft Clock helps us to reconsider time as a non-stop rush and allows admiring every minute. Soft Clock is rather an incessantly twisting art-object than a proper instrument for time measurement. This futuristic timepiece may be of any form and color.

Soft Clock = Aluminum framework + C-shape hour hand + Glossy flexible PVC film.

Concept was selected for a Red Dot Design Award 2009.