Brief
The objective of the namecard is to be used as an ice breaker and a conversation opener when meeting our clients. The first impression in a meeting is always the most important, hence the design and concept of the namecard is created. The concept was to be able to showcase experimental creations and little hidden meanings within our design. To be able to break free from the word 'impossible'.
Solution
The foundation is a triple layered Mohawk paper sandwich with a red mid layer. Through a precision die-cut, depth is emphasised, and the fluid logo lines highlighted. Blind deboss completes the multidimensional look. It's at once experimental and sophisticated, effectively communicating the essence of the Dexel brand and its design philosophy.
