Designs for the 2015 Hurricanes season. Designs include billboards, social media posts, teardrop flags, flyers, try cards, newspaper ads, behind the scenes photography.
The imagery and design look and feel has the purpose of showing the Hurricanes intent and that they are a 'force' to be reckoned with, with the players running at the camera as though they are about to impact with the 'opposition'.
As well as All Blacks featuring in the advertising, we are also boosting the profiles of up and coming players such as Nehe Milner-Skudder, Brad Shields and Ardie Savea, as these players will be the 'next generation' moving on from 2015. We also looked to 'hero/front' Ma'a Nonu in the imagery due to his popularity and to highlight his return to the Hurricanes for 2015.
'It's Time, it's Hurricane season' is the slogan we are launching with for the home games here at Westpac Stadium, which is timed nicely with the Hurricanes winning 4 from 4 as again it shows the intent the Hurricanes are setting out for the 2015 season. 'It's time' is the lead in slogan, with the option of changing the second sentence as the season goes.
Photography by Mark Tantrum & Dave Lintott
The Hurricanes are a professional Rugby union team based in Wellington, New Zealand that compete in the Super Rugby competition composed of 15 teams from New Zealand, Australia and South Africa.
FAN GIVEAWAYS / SIGNATURE CARDS / TRY CARDS / TEARDROP FLAGS
Photography by Dave Lintott
BEHIND THE SCENES / PHOTOSHOOT