“To reach new heights and reveal the unknown”
With NASA’s vision firmly in mind this new identity boldly encourages an exploration of the unknown to discover meaning. Deliberately stripped of nationalism this identity plays with structure, creativity, passion and exploration of space.
The second part of the project was to create an eight page booklet that used this new wordmark and followed the style guide that we'd created to support it. All images used needed to be created by us, and this was an enjoyable problem solving experience for a designer without a telescope or space station handy.