The Fall 2014 Idea Development class was asked to create a multi-media campaign for New York Water Taxi, including a creative curve ball which required students to address two possible scenarios within their campaign idea: capitalize on either the New York Harbor freezing over OR a whale sighting near the Statue of Liberty.
***What is especially amazing about these projects is that some teams had NO STUDENTS FROM THE CREATIVE TRACK and yet the work showed great conceptual thinking and solid design chops!!
New York Water Taxi Multi-Media Campaign: Castro Desroches Creative / Nick Ramsay Creative
Print Ad One in New York Water Taxi Campaign: Castro Desroches Creative / Nick Ramsay Creative
Experiential for New York Water Taxi Campaign: Castro Desroches Creative / Nick Ramsay Creative
Experiential for New York Water Taxi Campaign: Castro Desroches / Nick Ramsay
Experiential for New York Water Taxi Campaign: Castro Desroches Creative / Nick Ramsay Creative
New York Water Taxi Multi-Media Campaign: Megan Fullagar ManagementPlanning / Malynda Washington Public Relations
Print Ad One for New York Water Taxi Multi-Media Campaign: Megan Fullagar ManagementPlanning / Malynda Washington Public Relations
Print Campaign in New York Water Taxi Multi-Media Campaign: Megan Fullagar ManagementPlanning / Malynda Washington Public Relations
Print Ad One in New York Water Taxi Multi-Media Campaign: Jessica Prusa Creative / Eloisa Andre Gaona ManagementPlanning
Print Ad Two in New York Water Taxi Multi-Media Campaign: Jessica Prusa Creative / Eloisa Andre Gaona ManagementPlanning
Print Ad Three in New York Water Taxi Multi-Media Campaign: Jessica Prusa Creative / Eloisa Andre Gaona ManagementPlanning
Television Spot in New York Water Taxi Multi-Media Campaign: Jessica Prusa Creative / Eloisa Andre Gaona ManagementPlanning
Interactive in New York Water Taxi Multi-Media Campaign: Jessica Prusa Creative / Eloisa Andre Gaona ManagementPlanning
Creative Curveball in New York Water Taxi Multi-Media Campaign: Jessica Prusa Creative / Eloisa Andre Gaona ManagementPlanning
New York Water Taxi Multi-Media Campaign: Stephen Carnell Creative / Piyarat Songcharoen ManagementPlanning
Print Ad One in New York Water Taxi Multi-Media Campaign: Stephen Carnell Creative / Piyarat Songcharoen ManagementPlanning
Print Ad Two in New York Water Taxi Multi-Media Campaign: Stephen Carnell Creative / Piyarat Songcharoen ManagementPlanning
Out-of-Home/Experiential in New York Water Taxi Multi-Media Campaign: Stephen Carnell Creative / Piyarat Songcharoen ManagementPlanning
Print Ad One in New York Water Taxi Multi-Media Campaign: Donna Dei-Baning ManagementPlanning / Dalyn Francis ManagementPlanning
Print Ad Two in New York Water Taxi Multi-Media Campaign: Donna Dei-Baning ManagementPlanning / Dalyn Francis ManagementPlanning
Print Ad One in New York Water Taxi Multi-Media Campaign: Emilio Colombrino Creative / Anthony Mundle ManagementPlanning
Print Ad Two in New York Water Taxi Multi-Media Campaign: Emilio Colombrino Creative / Anthony Mundle ManagementPlanning
Print Ad Three in New York Water Taxi Multi-Media Campaign: Emilio Colombrino Creative / Anthony Mundle ManagementPlanning
