Box Fresh is a project on rebranding packaging that represent the famous icon. Wayne Rooney, a famous soccer player who are playing for Manchester United was chosen Since he has bad image on public, short tempered, and drunkard.
In order to tell the story about him, a bottle of vodka symbolize it very well which can make people drunk easily. Furthermore, vodka looks more glamorous and high-end which is symbolize his three hundred bucks pounds salary per week. The look of the bottle is symbolize his jersey in Manchester which has red and white color scheme.
Material: glass bottle, tape, sticker.
The Project was done in Lasalle College of the Arts on 2011
