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Armazéns do Chiado - Meeting Point - BeNext
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Armazéns do Chiado - Meeting Point
Campaign for Armazéns do Chiado Meeting Point. | June 2011

Agency: BeNext, Lisbon
Creative Director: Raul Reis
Art Director: Raul Reis
Copywriter: Diogo Pecurto
Photography: Getty Images
Creative Retouching: Raul Reis
Meeting Point Design: Raul Reis
Meeting Point 3D: João Gonçalo Lucas
2011 All rigths reserved to BeNext and Armazéns do Chiado*

Following the successful acceptance of the retro Meeting Point object by our clients, but especially for the potential ofits concept, the center decided to celebrate the installation of the MeetingPoint on the main entrance of the building with a new institutional campaign undera renewed positioning: "My Heritageis where I find you." Thus adjusting the positioning of one of themost mythical commercial spaces in the city of Lisbon, and capitalizing on itsimportance and newfound significance. Once again, the notion ofsharing that is instilled in noble Chiado, always a privileged meeting point foropinions, ideas, tastes and experiences, served as inspiration.
Published in multiple media like internet, press and poster & on electric tram :)
Press - "My Heritageis where I find you. - Armazéns do Chiado Meeting Point"
Tram 28 - The most iconic tram of Lisbon