Gregg Coldwell's profile

Art House at Rizon Jet

"Art House at Rizon Jet is our way of making art seem a little less impractical.  Our ever changing and original Art House collections bring a feel of creation, expression, emotion and a little escapism as we live our hectic lifestyles.
 
We have an open invitation for you to visit us – to enjoy unique pieces that will nourish, surprise, confuse and
inspire.
 
The Art House conception was borne from the many travellers coming through our facility. 
 
Their stories.  Their pictures. Their words. Their adventures.
 
All this provoked us in to creating another world of accessible art here at Rizon Jet in the hope of capturing a little taste of wonder, one that we can all enjoy. 
 
Art can be purchased or just admired."
 
www.rizonjet.com. 2015. The Art House at Rizon Jet. [ONLINE] Available at: http://www.rizonjet.com/the-art-house-at-rizon-jet. [Accessed 03 January 15].
 
Whilst working at Ledgard Jepson, a South Yorkshire based design agency, I was given the live brief to design a logo for Art House. I used Baskerville as a basis for the logo as I felt that a traditional serif typeface would nicely represent the high class and sophisticated brand. See Baskerville below:
The image below is the resulting logo I created using Adobe Illustrator. Eliminating the thin strokes and stylising the thick strokes of 'a' and 'h' created a more contemporary logo rather than a solely traditional and classical one. The additional 'floral drips' either side of the 'ah' and above the 'a' give the logo symmetry. 
Unfortunately, this logo was not selected and another design acencies design was selected. Their result can be seen on Rizon Jet's website: http://www.rizonjet.com/the-art-house-at-rizon-jet
Art House at Rizon Jet
Published:

Art House at Rizon Jet

Logo design for Art House by Rizon Jet

Published: