THE CREATIVE PACK | Designer: Heather Varano & Matt Walker
Category: Packaging | Awards: How Design Awards, GDUSA & American Graphic Design Awards
Category: Packaging | Awards: How Design Awards, GDUSA & American Graphic Design Awards
The range was developed to offer a convenient packaging solution to replace the traditional bagged salad kit packaging. The salad kits allow customers to mix and serve the salad in the product’s packaging, making it an ideal ready-to-go meal solution for health conscious adults and families. The fresh produce and toppings are visible through a clear lid, showcasing items like fresh kale, asparagus, grilled meats, dried fruit and seeds. The iconic circular design incorporates a dark wooden texture, giving subtle reference to a cutting board or family dinner table.
