Job: Transit Ads
Type: Bus Shelters
Client: Soma Cura Wellness Center

Description:
These transit ads were done for a wellness center in the town of Grand Island. This campaign focused efforts on educating the public that no matter what body type, or age, yoga can be done. Photos were take of actual members of the center and their ages were put on the ads, in hopes that people from this small town would recognize some of the members and identify with them.  The colors that were used are their company colors, which are of warm tones. This worked particularly nicely given that these ads originally were posted during cold winter months.