Gluttonfest, a humorous fictional event, was used as a means to develop a full-scale identity with multiple applications. The Gluttonfest identity package includes a Poster, Icon Set, Tickets and Stickers. It is important that each visual application clearly represents the essence of the event and its personality.
The icons representing Gluttonfest embody the event’s food-conscious personality. The triple hot dog – the most convenient way to pack it in. The over-flowing, butter-drenched popcorn bag – as if it speaks directly to that inner demon that always pops up at the theatre. The icons also reference the event’s showcased food vendors, making the icon set useful in various ways in the branding of Gluttonfest.
