Denny's Manhattan Directional Signage
The grand opening of the first Denny's restaurant ever to open in Manhattan called for directional signage. The signs were a combination of phone kiosks, subway ramp and platform posters. These were placed with a 1-3 block radius, designed to drive foot traffic from local businesses and colleges to the new location.
The grand opening of the first Denny's restaurant ever to open in Manhattan called for directional signage. The signs were a combination of phone kiosks, subway ramp and platform posters. These were placed with a 1-3 block radius, designed to drive foot traffic from local businesses and colleges to the new location.
Below are the final posters, along with a couple of earlier concepts. The idea was to take familiar, everyday Manhattan scenes and give them a subtle diner food spin.
Above – the final Phone Kiosk posters by Creative Director, Stephen Brown. I designed the original comp posters, and Stephen tightened everything up, adding the finishing touches and beautifully illustrated nuances.
Above – earlier Crosswalk signage concept.
Above – earlier Food shot concepts (syrup and ketchup directional image).
Above – earlier Subway map concept (milkshake track).
