We start with minimalistic 48 sheets, 6 sheets and press.
A punch line and a CTA leading audience to the promotional site.
A punch line and a CTA leading audience to the promotional site.
Press, 48 and 6 sheets are now showing the car, price and our CTA for more info.
The website works as a hub, gathering all info you will ever need about the BMW 3 Series, including video reviews and exciting promotions. We also redesigned the test drive booking process. We suggested a "pick me up" approach. Customers select any available times and we pick them up.
The support materials highlight great features about the 3 Series.
One example? It's highly recommended among the experts.
One example? It's highly recommended among the experts.
The brochure was one of our starting points and gave a rough notion of how playful the idea could be.
