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    A concept developed for an engagement program for Britannia's Sugarfree biscuits. Captain Sugar-Free now helps you break-free from sugar. The act… Read More
    A concept developed for an engagement program for Britannia's Sugarfree biscuits. Captain Sugar-Free now helps you break-free from sugar. The activation encourages the youth to promote sugar free consumption of food for a healthy lifestyle. Read Less
    Published:
An Activation Concept developed for Britannia Sugar-Free Digestives. It encourages people to adopt a sugar-free lifestyle by contesting to become Captain Sugar-Free of their community/locality/office, etc. 
 
Below: LiveSmart enrolment form to contest for Captain Sugar-Free.
 
Captain Sugar-Free merchandise: Stickers and Magnets
 
3-Fold Infographic brochure that provides invaluable insights about Sugar adn Diabetes
 
Captain Sugar-Free merchandise: T-Shirts
 
Captain Sugar-Free merchandise: Mugs