Elétrico Studios
Logotype
Inspired by the traditional tram that still wander around on the streets of Lisbon, the concept was to somehow display the idea of multimedia journey - joyful, relaxed and scenic, like the one you can enjoy on board of one of those trams.
Business Card
To continue with the concept of journey, why not present ourselves with a business card that looks like an old tram ticket?
Website
To keep it consistent, we also incorporated the idea of the journey on the website.
To achieve that, we developed a multi-layered scenic background that would move whenever you clicked a navigation link.
To achieve that, we developed a multi-layered scenic background that would move whenever you clicked a navigation link.
As soon as you click a navigation link, a little tram appeared on screen, stopping at the correct station/link and all the background layers would move at different speeds to give the impression of depth.
A close up screenshot of the created scenario and tram.
