Rebranding Scotland
A few months ago a friend of mine and I were having lunch and he asked me a great question. “What would your dream design job be?”. Without missing a beat, I responded by saying that I would love to rebrand The Scottish Football Association (SFA). He then suggested that I do it. Not for awards or for personal glory, but for the love of design and for the love of football.
I have supported the Scottish national team my entire life. Through good times and (many) bad. Over the years I have seen many versions of their logo and uniforms. Some great, others horrific. My goal for this unofficial assignment was to create a new logo and visual language that celebrates the past while adding new elements to create a more modern and contemporary brand. I also wanted to ensure that I find a nice balance between the SFA’s corporate branding needs and their merchandising needs.
