Relationship Criteria
Relationship Criteria is an online magazine about the Relationship, Criterias and Rules, Advices to the Partners. The goal was to develop an original brand identity, which would help the client stand out of the overwhelming crowd of competing online Relaionship oriented magazines, by presenting it more like a Book, a comprehensive guide to the successful and healthy relationship among people.
Intelligent research process took me to the strategy reflecting the positioning and the client needs with regard to his future needs. It was decided to develop a unique logomotive and Font for the client, which would associate it with the attributes consistent with the brand philosophy. As a basis for our work we took the core of the relatinship, the heart, as well as the fulfilling sign to indicate that with RC you meet your goals. This idea was further improved in a simple a yet smart logotype, the one that takes into account the readability aspect and aims high with its unique style.
Intelligent research process took me to the strategy reflecting the positioning and the client needs with regard to his future needs. It was decided to develop a unique logomotive and Font for the client, which would associate it with the attributes consistent with the brand philosophy. As a basis for our work we took the core of the relatinship, the heart, as well as the fulfilling sign to indicate that with RC you meet your goals. This idea was further improved in a simple a yet smart logotype, the one that takes into account the readability aspect and aims high with its unique style.
