La Stampa is the third major newspaper in Italy. "La Stampa e Via" is their service of prepaid ticket to get the newspaper while waiting in line for the green light: you give the ticked to the newsperson and he or she gives you your copy.

I have hand drawn the car logo and then created the logo with Illustrator. A car air freshner came along as a freebie, like the newpaper bag for the paperboys and papergirls.

2012-2013 | Client: La Stampa | Agency: Simonetti Studio