WHILE WORKING AT DESIGN FIRM FABRIQUE, I HAD THE HONOUR TO DESIGN THE COMPLETE NEW VISUAL IDENTITY FOR ONE OF THE BIGGEST ONLINE WEBSHOPS OF FRANCE: 3SUISSES. AN INTERNATIONAL BUSINESS WITH A RICH HISTORY THAT GOES BACK TO 1932.
THE CONCEPT OF THE NEW VISUAL IDENTITY IS ABOUT CREATING LOOKS. IF YOU COMBINE TWO OR MORE PIECES OF CLOTHES YOU CREATE A 'LOOK', BUT YOU CAN ALSO CREATE LOOKS WITH VISUAL ELEMENTS. THE '3' AND THE 'S' IN THE COMPANY'S NAME COMBINED TOGETHER FORM THE LOGOTYPE AND THE MONOGRAM.
IT'S ALL ABOUT MIX & MATCH: 1 + 1 = 3
IT'S ALL ABOUT MIX & MATCH: 1 + 1 = 3
THIS CONCEPT IS VISUALISED IN AN ANIMATION WHERE DIFFERENT PRODUCTS ARE BEING COMBINED TO CREATE NEW LOOKS.
FOR THE STATIONARY THE 'JE SUIS SENTENCES' WERE CREATED. THE FRENCH WORD 'SUIS' IS HIGHLIGHTED AND WITH IT THE COMPANY CAN TELL SOMETHING ABOUT ITSELF.
THESE SENTENCES ARE ALSO USED IN PACKAGING. ON BAGS DIFFERENT SENTENCES CAN BE USED. TELLING THE CUSTOMER THINGS LIKE 'JE SUIS LA BONNE SURPRISE DU JOUR' (I AM THE SURPRISE OF THE DAY) OR 'JE SUIS ENVIÉ PAR TOUS LES HOMMES' (I AM ENVIED BY ALL MEN). THIS WAY THE BRAND CAN ADD EMOTION INTO THEIR COMMUNICATION.
MAGALOGUES (WHICH ARE A COMBINATION OF A MAGAZINE AND A CATALOGUE) WERE DESIGNED FOR CUSTOMERS, AND A BRAND PASSPORT FOR EMPLOYEES.
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You can see more about this project on
www.sandercromba.ch/3suisses
And keep in touch by clicking the 'Follow' button,
or follow me @
