We were tasked to create an identity for a local restaurant and bar that specialises in lobster dishes. With that in mind, we named it after the two prominent elements in the restaurant – the lobster’s pincer and the pints of beer.
We created a lobster centric identity for Pince & Pints, one that looks modern yet rustic at the same time. We wanted Pince & Pints to step out of the fine dining environment where everything is prim and proper. At Pince & Pints, there is no dining etiquette. There is no proper way to eat a lobster, consumers would eat their lobsters whatever way they want. Our idea of Pince & Pints is a comfortable place people head to after a hard day’s work where they wouldn’t mind dirtying their pincers and making a mess.