Ufonia is a social network providing musicians with an opportunity to travel and perform with one another throughout the world. We are passionate about encouraging artists to reach their full potential.
The development of the Ufonia brand identity was a total immersion into the music culture. It was a fascinating exploration of the deep seated passion for music and the esprit de corps of the music community.
As a designer, building a platform for communities to grow and flourish is the ultimate goal. Ufonia's mission, purpose and values allowed this to happen.
The basis of this project is strongly focused on process.
Designing the brand experience surpasses the logo and enveloped a dynamic system that calls to the musician. The design products include branding, identity, color, marketing collateral, and design of office space.