'AGLO' LED Lighting
Product Naming, Logo & Packaging Design
Product Naming, Logo & Packaging Design
This project was an exciting challenge from start to finish. We were given a great opportunity to
not only design the logo and packaging, but also to name the product. This involved doing a lot of research in hardware and lighting stores. The product had to stand out among the clutter of similar products on store shelves. Since LED lighting is soft and emits a glow effect, the name AGLO was perfect. The consensus among the client and design team was to position and market the product
as upscale in appearance (yet affordable), and so the macron accent was added above the 'o'.
This made it appear as an imported and stylish product. The horizontal line was also a subtle
reference to the stick-like shape of the LED light. We pushed this 'high-end' look further in the
packaging typography, colors and photography.
not only design the logo and packaging, but also to name the product. This involved doing a lot of research in hardware and lighting stores. The product had to stand out among the clutter of similar products on store shelves. Since LED lighting is soft and emits a glow effect, the name AGLO was perfect. The consensus among the client and design team was to position and market the product
as upscale in appearance (yet affordable), and so the macron accent was added above the 'o'.
This made it appear as an imported and stylish product. The horizontal line was also a subtle
reference to the stick-like shape of the LED light. We pushed this 'high-end' look further in the
packaging typography, colors and photography.
Credits:
Product Naming: Marc Nahas, Alanna Siviero
Concept, Creative Direction: Marc Nahas, Alanna Siviero
Art Direction, Graphic Design: Marc Nahas, Alanna Siviero
Photography: Daniel Harrison (http://danielharrison.ca)
Client: Rosstech
Product Naming: Marc Nahas, Alanna Siviero
Concept, Creative Direction: Marc Nahas, Alanna Siviero
Art Direction, Graphic Design: Marc Nahas, Alanna Siviero
Photography: Daniel Harrison (http://danielharrison.ca)
Client: Rosstech
