The new sheriff in town
Move over old dude, there's a new sheriff in town
As a staple in the Neal Brothers line of products we approached this project with great respect. Our priority in the redesign was to capture the essence of the product, create unity between the chips and salsas plus have a little fun. For inspiration we looked at spaghetti westerns and studied the paintings of Georgia O'Keeffe to establish a colour story and personality. With our research completed and with a firm grasp on the product's root we then had fun. The rider, the sheriff's badge and the cactus are all elements that add a sense of whimsy and give the final piece a unique personality. After 15 years even an old cowboy deserves a new outfit.
