Designers were given the opportunity to design a microsite for any given product. I chose to design the Adidas Predator Instincts boots that had come out recently. This micro site focuses on the German star mid- elder, Mesut Özil’s signature red Predators.
The site starts off with a promotional video and then allows the consumer to closely examine the boot in every detail. Each detail has a description of what the new boot has to offer to the player and how it will enhance their level of play. In the next section is where the consumer can see the whole design process of how the boots came to be. Lastly there is the shopping section where the consumer can now buy their very own pair and play just like the greats of football.
