The Brief:
- Create an awareness of offerings
- Interact with students (18 - 25 yo) and locals (35 - 60 yo)
- Liquid Bar is designed for pre drinking and has different types of music on various nights of the week
My observations:
- Facebook page isn’t very visual and there are very little likes and comments on status recently
- No drinks and offerings menu
- Not many pictures of people enjoying the bar
- Not many Facebook events lately – events act as a reminder to students to come to the bar
- Twitter seems to be updated more than Facebook
What I propose:
- Facebook page needs to become more interactive
> Posters & Promotions
> Drink offers
> Special events & celebrations
> Drinks Menu
> Posters & Promotions
> Drink offers
> Special events & celebrations
> Drinks Menu
– Events
> Special and regular events i.e. karaoke could have an events page
> Invite followers to the events and it serves as a reminder
> Post offers on Freshers and University Facebook pages to remind students and get them involved
- Hire a student to photograph students in the Bar
>Offer a key ring buying service
>Post pictures to Facebook
- People can tag themselves and friends
- Promotes the bar as the page will be shared when people are tagged
>Post pictures to Facebook
- People can tag themselves and friends
- Promotes the bar as the page will be shared when people are tagged
- Brief says Liquid Bar was established in 2004.
> No sign of a celebration of the 10 year milestone
> I suggest a special 10th Birthday celebration
– Guest DJ’s
– Cheap Drinks offers
– Free cake (students love free food)
– Drinking games (as it’s a pre drinking bar)
– Bar decorated with Balloons and streamers – party atmosphere.
– Halls of residence
– Given out in the bar
– Left on train seats
– Local hairdressers etc.
> No sign of a celebration of the 10 year milestone
> I suggest a special 10th Birthday celebration
– Guest DJ’s
– Cheap Drinks offers
– Free cake (students love free food)
– Drinking games (as it’s a pre drinking bar)
– Bar decorated with Balloons and streamers – party atmosphere.
+ To accompany the 10th birthday celebration I’ve created samples of drink offer cards that can be distributed to students
– Left in the student hub and bar– Halls of residence
– Given out in the bar
– Left on train seats
– Local hairdressers etc.
+ Students love offers – receiving a whole deck of them will entice them in and make them spend - the drink offer cards also run with theme of Liquid Bar being a pre drinks bar.
Sample of the drink offers cards that can be distributed to students
Sample of the drink offers cards that can be distributed to students
Sample of the drink offers cards that can be distributed to students
Sample of the drink offers cards that can be distributed to students
Sample of the drink offers cards that can be distributed to students
Option #1 for the back Liquid Bar's drinks offer cards
Option #2 for the back Liquid Bar's drinks offer cards
Sample of the drink offers cards that can be distributed to students
Sample of the drink offers cards that can be distributed to students
Poster that promotes Liquid Bar's 10th Birthday celebration
10th Birthday celebration drinks offer card - as promoted on the poster
As mentioned previously - special events are always popular with students - this is a sample poster for a halloween event that makes students aware that Liquid Bar are hosting an event and that they have plenty of drinks offers available.
