At the center of every brand story is a hero. That's the best way to make Your company remarkable!
Fun with combining marketing and comics:D
A very important aspect in the “life” of the school, is the recruitment stage, which is why Bialystok University of Technology decided to humanize its image and reach the younger audiences through comics.
I was asked to develop with my team several promotional materials, which were presented during many promotional events.
By appropriately upgrading existing image of Pan Murek - guardian of the campus, we created a whole new level of the Student Union mascot.
Not only did I with IndyGo! media team create the entire visual part of the marketing campaign, but we also designed the visual layout of a dedicated app for the events.