Develop a campaign to position Russell Hobbs as a quality household appliances brand with a proud heritage with the objective to build brand love and drive sales. 

As a senior copywriter, I worked with a designer to develop a 360 campaign. I conceptualised on the big idea: "Moments in the making" promotional campaign, mechanics and prizes. I wrote copy for the print ads, website and social content, TV and radio scripting and production. 

Radio