A young brand with no cash that needed to get noticed. We created a stunning pack and engaging narrative to talk to Aussie drinkers. Original point-of-sale cuts through the visual noise of the category.
Not the usual gift box but a pack based on a book adding an intelligent literary connection to the brands quirky style.
MR BLACK is crafted, intelligent & tactile. Drink up: the bottle has more to say the further down you go.
