The project was developed for the ”Matera Open Data Contest” organized by the Municipality of Matera (South Italy). The aim of the competition was to improve the visualization of the different datasets made available to the people
by the Municipality.
The infographic represents the number of residents of Matera (South Italy) with the same surname.
The number of people with matching surnames is illustrated by the size of the text and the digit written in red.
The larger the font size, the higher the number of people sharing the same surname.
The poster can be viewed in two ways:
Observation from afar whereby only the larger and most common surnames will be legible.
Close observation: immerging oneself in the literature only to discover a few surprises, such as the coexistence
of foreign names alongside the more traditional.
The data, becomes the means to visualize a piece of people’s identity.
Poster 70x100cm, Offset print, Glossy coated paper 150g Burgo. Published by Graficom srl
COMMUNICATION ARTS, Design Annual 2015
EUROPEAN DESIGN AWARD 2015 (Finalist)
FPO: For Print Only (Underconsideration)
@Datigov (Twitter Italian Government)
Cartesiani. Le coordinate dell'information Design
Seal and packaging