Paella Night – 3 years Vila Paraíso
The Paella Night is an event that celebrates every year in Joaquim Egidio the traditional Spanish dish, widely appreciated in the region of Campinas, São Paulo. It is a disputed and very restless night, with a demanding public that appreciates good food combined with a nice and cozy environment.Known as one of the best Paella in the region, the Restaurant Vila Paraíso strives to work every step perfection, from table to plate. Our job was to create a series of graphic elements, plans and actions to make that night memorable and a success.
The creation of all parts and marketing plans was the first and foremost task, raising needs and proposing actions for the development of the project.
With a palette of colors and a defined mood in mind, we directed the main photos of the campaign, which would be the basis for all other work, which included outdoor, indoor signage and table, invitations, t-shirts, website and all the necessary details for the event.
Food Photos: Guto Bordoni
Photo production: Marina Martensen and Conrado Arduini
Retouch and art direction: Artbold
Event Photos: Mariana Pimentel