Backhouse // Package Design
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    Create a cohesive brand image, packaging graphics and a new packaging structure to protect six breakable glasses. My approach was to create Wild… Read More
    Create a cohesive brand image, packaging graphics and a new packaging structure to protect six breakable glasses. My approach was to create Wild-West-themed shot glass packaging inspired by the shapes of revolver barrels. I created an imaginary story about a guy named “Bill Backhouse,” who was notorious for defeating his challengers in a drinking duel instead of a gun fight back in the Wild West. Its protective and re-usable packaging structure transforms into a roulette table for the drinking game based on this hypothetical story. In addition, I created a label for an exclusive whiskey inspired by the one Bill Backhouse loved. Read Less
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