Betfect is a recently born startup that aims to gather sport gamblers from across the world. In the beginning I designed a visual identity based on an interpretation of the clover. In the following year I designed the website and the mobile app, trying to render as simple some complex tasks.
The visual identity
The visual identity is based on the symbolism of the clover, often associated with the idea of luck. After the first drawings I tried sketching a Processing app to generate a variety of combination of leaves size, mottling shape and midrib depth. The result was quite interesting, but no clover passed the low-dimension trial, so kept the simplest combination.
The visual identity is based on the symbolism of the clover, often associated with the idea of luck. After the first drawings I tried sketching a Processing app to generate a variety of combination of leaves size, mottling shape and midrib depth. The result was quite interesting, but no clover passed the low-dimension trial, so kept the simplest combination.
The website
The website is the Betfect core, in it the social part goes alongside the betting one. One can only subscribe to follow his friends, check the leaderboards out and discuss in the groups, or he can place bets on his favourite sports and copy his friends betslips. While browsing trough different sports and leagues the user can place bets with the best odds, thanks to the intergration with different bookmakers.
The website is the Betfect core, in it the social part goes alongside the betting one. One can only subscribe to follow his friends, check the leaderboards out and discuss in the groups, or he can place bets on his favourite sports and copy his friends betslips. While browsing trough different sports and leagues the user can place bets with the best odds, thanks to the intergration with different bookmakers.
The app
The mobile app first version, designed with Riccardo Zecchini, focuses on the features that keep the user updated on his open bets and on his friends ones. Another main feature of the app is the betting provider comparability, that allows to place a betslip with the most favorable bookmakers.
The mobile app first version, designed with Riccardo Zecchini, focuses on the features that keep the user updated on his open bets and on his friends ones. Another main feature of the app is the betting provider comparability, that allows to place a betslip with the most favorable bookmakers.