New Year gifts set from the Finch agency.
Which came first: the bird or the egg? We did not pose such a logical dilemma for ourselves while producing a set of NY gifts for the Finch real estate agency. We designed everything simultaneously: a box-house for a whole flock of Christmas tree toys and a set of chocolate eggs in a nest-shaped package.
We worked on the design of the entire set as a transformer-sculpture; in which construction, function, and image confluent in organic synthesis. The image of the nest was interpreted in the packaging as a combination of a rigid micro-corrugated cardboard frame and the fragile interior box of collection cardboard, inside which were placed precious chocolate eggs from a Swiss boutique.
