Mission
The project consists of creating and communicating a concept store, a launching platform for French luxury brands in Asia and the first implementation will be in Taipei (Taiwan): a place that combines the best of fashion and design, with a dining area; an area full of fantasy that offers a selection of objects reflecting the quality of contemporary French creation, claiming a requirement of knowledge, distinction and exceptional, the search for perfection and excellence that characterize the luxury french.
Target
Taiwanese social class White Collar (executives, business elites from the world of business, or politics, new rich) looking through the purchase of luxury goods to expose their refinement and elegance and assert social status.
Answer
Creating communication concept store "Caractère" around a launch event: "White is more." The concept store offers for opening a collection of limited edition products provided by our partner brands and designed on the theme of white.
In collaboration with two teams. A team of graphic designers (Charlène BREDIN, Audrey COFFIGNOT, Claire-Hélène DUFFAIT, Flavie GARCIAU and Flavie ROUGET) and a luxury designers team (Agnes ANDRIEU, Rym BENCHARIF, Aleksandra CZAJKA and Alix SAINT-MARTIN) at École de Condé. Audrey COFFIGNOT photographer.
The project consists of creating and communicating a concept store, a launching platform for French luxury brands in Asia and the first implementation will be in Taipei (Taiwan): a place that combines the best of fashion and design, with a dining area; an area full of fantasy that offers a selection of objects reflecting the quality of contemporary French creation, claiming a requirement of knowledge, distinction and exceptional, the search for perfection and excellence that characterize the luxury french.
Target
Taiwanese social class White Collar (executives, business elites from the world of business, or politics, new rich) looking through the purchase of luxury goods to expose their refinement and elegance and assert social status.
Answer
Creating communication concept store "Caractère" around a launch event: "White is more." The concept store offers for opening a collection of limited edition products provided by our partner brands and designed on the theme of white.
In collaboration with two teams. A team of graphic designers (Charlène BREDIN, Audrey COFFIGNOT, Claire-Hélène DUFFAIT, Flavie GARCIAU and Flavie ROUGET) and a luxury designers team (Agnes ANDRIEU, Rym BENCHARIF, Aleksandra CZAJKA and Alix SAINT-MARTIN) at École de Condé. Audrey COFFIGNOT photographer.
