• Add to Collection
  • About

    About

    Sometimes you have an idea that seems so ridiculous, so silly that it will never be greenlighted into production. The client will never say yes. … Read More
    Sometimes you have an idea that seems so ridiculous, so silly that it will never be greenlighted into production. The client will never say yes. And then they do. Enter “The Power Inside” for Intel & Toshiba, a social film that begs the question, “Is your moustache possessed by an alien race that is trying to take over Earth?” With Pereira & O’Dell’s target being millennials, they wanted to provide an experience that was smart, witty and action-packed. Read Less
    Published:
The Power Inside
Member Company: Pereira & O’Dell
Member Website: www.pereiraodell.com
Client: Intel & Toshiba
PROJECT DESCRIPTION
 
Sometimes you have an idea that seems so ridiculous, so silly that it will never be greenlighted into production. The client will never say yes. And then they do. Enter “The Power Inside” for Intel & Toshiba, a social film that begs the question, “Is your moustache possessed by an alien race that is trying to take over Earth?” With Pereira & O’Dell’s target being millennials, they wanted to provide an experience that was smart, witty and action-packed.
 
"The Power Inside" had over 75 million views worldwide and a 93% approval rating. The buzz alone generated over 500 original press articles and Intel & Toshiba reported a 37% increase in purchase consideration. But the best part was that Best Buy sold out of the Toshiba Ultrabook during the duration of the campaign.
PROJECT DESCRIPTION
 
Sometimes you have an idea that seems so ridiculous, so silly that it will never be greenlighted into production. The client will never say yes. And then they do. Enter “The Power Inside” for Intel & Toshiba, a social film that begs the question, “Is your moustache possessed by an alien race that is trying to take over Earth?” With Pereira & O’Dell’s target being millennials, they wanted to provide an experience that was smart, witty and action-packed.
 
"The Power Inside" had over 75 million views worldwide and a 93% approval rating. The buzz alone generated over 500 original press articles and Intel & Toshiba reported a 37% increase in purchase consideration. But the best part was that Best Buy sold out of the Toshiba Ultrabook during the duration of the campaign.
This Showcase was originally featured on The SoDA Report (Vol.2 2014). Click here to download the full report or visit SoDA's website.