/Home
The home page's main goal is to clearly convey what Captn Crop
is all about in a fresh and contemporary way.
The landing page includes informations about the business, the
people, the shop, different collaborative projects, upcycling, contacts
as well as giving users key insights of the ethics and drives
behind the business itself.
/Parallax Effect
In order to achieve a greater level of interaction, visual engagment
and improve user experience we have extensively invested on the latest trends in web design like the parallax effect.
/Shop
Great creative effort was spent creating a strong, reliable
and easy to use online shop. Considering the
multitude of Captn Crop’s products we had to develop
a grid system to clearly inform visitors of the different
creations available. We used a number of icons paired with
big square images to help users navigate the different
sections. The alghoritm was built integrating the
popular WooCommerce plug-in for WP.
and easy to use online shop. Considering the
multitude of Captn Crop’s products we had to develop
a grid system to clearly inform visitors of the different
creations available. We used a number of icons paired with
big square images to help users navigate the different
sections. The alghoritm was built integrating the
popular WooCommerce plug-in for WP.
/News
As part of the renovation process and digital strategy
for Captn Crop, we have decided to created a news section
to function as a blog to frequently communicate to their
customers latest in a rapid and engaging manner what are
the latest happening in Captn Crop’s world.
Instagram
In an effort to reach visitors in engaging and interactive
ways we’ve implemented a constant feed from
ways we’ve implemented a constant feed from
Captn Crop’s instagram account to provide
returning users with new, fresh content every time
they come back to the site.
Mobile
Lacking resources to create either a fully responsive
website or a mobile site, we decided to create a simple
welcome page for mobile users. We thought that even though
website or a mobile site, we decided to create a simple
welcome page for mobile users. We thought that even though
we couldn’t develop full mobile site, we had to acknowledge
visitors on mobile devices, hence we created a page explaining
the reasons for not having a mobile site as well as
prompting users access the site from a desktop.
visitors on mobile devices, hence we created a page explaining
the reasons for not having a mobile site as well as
prompting users access the site from a desktop.
CREDITS
Art Direction: Mattia Bernini
Developer: Houke De Kwant